What is Organic Search?
Organic search refers to the unpaid search results that appear in a search engine like Google, Bing, or Yahoo. These results are generated based on relevance to the search query, not advertising payments. When someone types a query into a search engine and clicks on a non-sponsored link, that visit is counted as organic search traffic.
For example, if you search for “how to improve website speed” and click on a blog post that appears below the ads, that’s an organic search result.
Why Organic Search Matters
Organic search is one of the most valuable and sustainable sources of traffic for a website. Unlike paid ads, you don’t pay for each click. Instead, your content earns visibility based on how well it matches the searcher’s intent, how useful it is, and how well your site is optimised for SEO.
High rankings in organic search help build trust and credibility. Users often skip past ads and go straight to the organic results, especially when researching information or comparing products and services.
Growing your visibility in organic search can significantly improve your site traffic over time and often leads to more engaged, higher-quality visitors.
Example in Use
A business that sells office furniture might publish a helpful article titled “How to choose an ergonomic office chair.” If that article ranks highly in Google and gets clicks from people searching for that topic, the resulting traffic is considered organic search traffic.
Unlike paid search, which stops when your ad budget runs out, organic search keeps delivering results over the long term if your content remains relevant and optimised.