What is the Map Pack?
The Map Pack, also known as the Local Pack, is a feature in Google search results that displays a map with three local business listings related to a user’s query. It typically appears above the organic search results when users search for location-based services such as “plumber near me” or “SEO agency in London”.
Each listing in the Map Pack usually includes the business name, reviews, address, business hours, and a link to directions or the website.
Why the Map Pack Matters
The Map Pack is one of the most visible and high-converting placements in Google search results. It helps users quickly identify businesses near their location and encourages immediate action, such as a visit, call, or online enquiry.
Key benefits of appearing in the Map Pack include:
- Prime visibility at the top of local search results
- Increased clicks, calls, and website traffic
- Enhanced credibility through star ratings and reviews
- Greater chance of converting searchers into customers
- Reinforcement of local brand presence
Google determines which businesses appear in the Map Pack based on relevance, proximity, and prominence.
Example in Use
A user searches for “digital agency near me” on their mobile phone. The search results show a map with three local agencies, each with a star rating, address, and links for more info. These top three listings make up the Map Pack, which is displayed prominently before the organic results.
Businesses that optimise their Google Business Profile and gather strong reviews have a better chance of ranking here.
Related Terms
- Local SEO
- Local Pack
- Google Business Profile
- Proximity
- Google Maps