What are Location Pages?
Location pages are dedicated webpages that provide specific information about a business’s presence in a particular geographic area. Each page typically includes details such as the business address, phone number, hours of operation, local team members, services offered in that area, and content relevant to the location.
These pages are commonly used by businesses with multiple branches, offices, or service areas to target local search queries and improve local SEO performance.
Why Location Pages Matter
Location pages allow businesses to rank for geo-specific searches and better serve users looking for local services. They help search engines understand where a business operates and increase the chances of appearing in local search results.
Key benefits include:
- Higher visibility in local organic and Map Pack results
- Improved relevance for local search terms
- Enhanced user experience through tailored content
- Greater potential to attract qualified leads in target areas
- Support for structured data and NAP consistency
To be effective, each location page should have unique and useful content relevant to the location it represents.
Example in Use
A national SEO agency operates in 10 cities. Instead of listing all locations on a single contact page, it creates individual pages like “SEO Services in Hamburg,” “SEO Agency in Amsterdam,” and so on. Each page highlights local team members, client testimonials from that city, and directions to the office. These pages help the agency rank for searches specific to each location.
Including structured data and internal links also strengthens their local SEO impact.
Related Terms
- Local SEO
- Local SEO Landing Page
- NAP Consistency
- Geo-Targeting
- Structured Data