What is Link Juice?
Link juice is a colloquial SEO term that refers to the value or authority passed from one webpage to another through hyperlinks. When a page links to another, it can transfer some of its ranking power, which helps the linked page perform better in search engine results.
The amount of link juice passed depends on factors like the linking page’s authority, the number of other links on the page, and whether the link is dofollow or nofollow.
Why Link Juice Matters
Link juice plays a significant role in how search engines evaluate and rank webpages. It helps search engines determine which pages are more relevant or trustworthy based on their link relationships.
Key benefits of link juice include:
- Improving search rankings of linked pages
- Boosting the visibility of deeper pages in a site
- Distributing authority across your site through internal linking
- Supporting SEO strategies for content hierarchy and relevance
Not all links pass link juice. Nofollow links, links with certain attributes, or links from low-quality sites may pass little to no SEO value.
Example in Use
A high-authority news site links to your blog post about ecommerce SEO. That link passes valuable link juice, helping your blog post rank higher for its target keywords. You can also distribute link juice internally by linking from high-performing pages to related lower-ranking ones.
Managing link juice effectively is part of a smart internal and external linking strategy.
Related Terms
- Backlink
- Link Equity
- Internal Linking
- Nofollow / Dofollow
- Page Authority