What is Google Business Profile?
Google Business Profile is a free tool from Google that allows businesses to manage how their information appears across Google Search and Google Maps. Previously known as Google My Business, it enables businesses to create a public profile where they can display important details such as location, hours, contact information, photos, customer reviews, and service descriptions.
Optimising your Google Business Profile is essential for local SEO and improving visibility in local search results.
Why Google Business Profile Matters
Google Business Profile plays a central role in local SEO by helping businesses appear in location-based searches and on Google Maps. A well-maintained profile makes it easier for potential customers to find and contact a business.
Key benefits include:
- Increased visibility in local search and Google Maps
- Enhanced customer engagement through reviews and messaging
- Control over how business details appear on Google
- Ability to post updates, offers, and news
- Access to insights on customer search behaviour and actions
An accurate, active profile builds trust and helps convert local searchers into customers.
Example in Use
A local bakery sets up its Google Business Profile with accurate opening hours, photos of products, and a menu. When someone searches for “fresh bread near me”, the bakery appears in the local pack on Google, complete with a map location, star rating, and directions. This increases foot traffic and online engagement.
Regularly updating the profile and responding to reviews improves local visibility and credibility.
Related Terms
- Local SEO
- Google Maps
- Local Pack
- Business Citations
- Reviews and Ratings