What is a Title Tag?
A title tag is an HTML element that defines the title of a webpage. It appears in the browser tab and is usually shown as the clickable headline in search engine results. It is one of the most important on-page SEO elements because it tells both users and search engines what the page is about.
A well-written title tag includes relevant keywords, is concise, and encourages users to click.
Why Title Tags Matter
Title tags are essential for SEO and user experience. Search engines use them to understand the content of a page, and they play a key role in influencing click-through rates from the search engine results page (SERP).
Optimising your title tags helps:
- Improve rankings by making content easier to understand
- Increase visibility in SERPs
- Encourage more users to click on your page
- Clarify the topic or value of the page
Best practices include keeping title tags under 60 characters, placing important keywords early, and making each title unique across the site.
Example in Use
For a blog post about tips for remote working, a strong title tag might be:
“10 Tips for Productive Remote Working | YourCompany”
This format includes a clear topic, a number to draw interest, and branding. It’s optimised for users and search engines alike.