What is Position Zero?
Position Zero refers to the topmost spot in Google’s search results, often occupied by a Featured Snippet. Unlike standard organic listings, the featured snippet appears in a highlighted box and provides a direct answer to a user’s query. It typically includes a summary, list, or table extracted from a webpage, along with a link to the source.
This position is called “zero” because it appears above all other organic results, giving it exceptional visibility.
Why Position Zero Matters
Earning Position Zero can significantly increase a site’s visibility and click-through rate. Featured snippets are often voice search results as well, making them even more valuable in modern SEO strategies.
Key benefits include:
- Prominent placement at the top of the SERP
- Increased authority and perceived expertise
- Higher likelihood of voice search exposure
- Improved click-through rates (CTR)
- Competitive advantage over top-ranked listings
To target Position Zero, content should clearly answer a search query in a structured and concise format.
Example in Use
A website creates a blog post titled “How to clean a laptop screen” and includes a step-by-step list formatted with headings and bullet points. Google identifies it as the most concise and relevant answer and promotes it to the featured snippet. As a result, the blog receives a surge in traffic from that query.
The business begins structuring more content with Position Zero in mind.
Related Terms
- Featured Snippet
- SERP Features
- Structured Data
- SEO Content
- Click-Through Rate (CTR)