What is Moz?
Moz is a well-established SEO software platform that offers a suite of tools for search engine optimisation, including keyword research, link building, site audits, and rank tracking. Known for its accessible interface and educational resources, Moz is widely used by marketers, small businesses, and SEO professionals.
The platform also pioneered industry-standard metrics such as Domain Authority (DA) and Page Authority (PA), which are commonly used to assess website strength and ranking potential.
Why Moz Matters
Moz is trusted for its focus on simplifying SEO and making data actionable. It is especially useful for teams that want a balance of beginner-friendly guidance and powerful technical tools.
Key benefits include:
- Tracking keyword rankings across locations
- Analysing backlinks and link opportunities
- Conducting site health audits
- Measuring domain and page authority
- Accessing SEO insights through MozBar and the Keyword Explorer
In addition to the tools, Moz provides a vast library of educational content, including blogs, webinars, and guides.
Example in Use
A small business uses Moz’s Keyword Explorer to identify long-tail keywords related to its services. It finds several keywords with moderate difficulty and high relevance, then uses the insights to optimise product pages. The company also tracks its rankings in the Moz dashboard over time to monitor progress.
Moz helps bridge the gap between SEO knowledge and implementation.
Related Terms
- Domain Authority (DA)
- Page Authority (PA)
- Keyword Research
- Link Building
- SEO Tool