What is a Local SEO Landing Page?
A Local SEO landing page is a web page designed to target search queries specific to a geographic area. It includes content tailored for a particular city, region, or neighbourhood and is optimised to help a business appear in local search results. These pages are especially useful for businesses with multiple locations or those aiming to rank for local keywords.
Local landing pages typically include relevant local information such as location-specific services, maps, contact details, directions, and locally relevant content.
Why Local SEO Landing Pages Matter
Local landing pages improve visibility in local search engine results pages (SERPs) and help attract customers from specific areas. They are essential for connecting with users searching for businesses “near me” or in a particular city.
Benefits include:
- Increased visibility in local and geo-targeted searches
- Better user experience with tailored content
- Higher conversion rates from location-matched queries
- Improved chances of ranking in the Local Pack
- Stronger local brand presence
Search engines favour pages that are genuinely relevant to a user’s location, and well-optimised local landing pages help meet that expectation.
Example in Use
A dental clinic with offices in three cities creates a separate landing page for each location. Each page contains unique content, such as the local team, opening hours, a map, testimonials from local patients, and city-specific service terms. When someone searches for “dentist in Hamburg,” the Hamburg page ranks and provides exactly the information that local users need.
This type of page helps attract traffic and enquiries from nearby prospects.
Related Terms
- Local SEO
- Geo-Targeting
- Local Pack
- NAP Consistency
- Google Business Profile