What is a Local Citation?
A local citation is any online mention of a business’s name, address, and phone number (NAP i.e. name, address, phone number), often accompanied by other details such as website URL, business category, or opening hours. These citations typically appear on local business directories, review platforms, social networks, apps, and websites.
Local citations are a key component of local SEO because they help search engines verify the existence, legitimacy, and accuracy of a business’s location-based information.
Why Local Citations Matter
Local citations signal trust and authority to search engines, making them an important ranking factor for local search results. They also help potential customers discover and contact local businesses.
Key benefits include:
- Improved local search rankings
- Better visibility on local directories and apps
- Enhanced trust and credibility
- More referral traffic and customer leads
- Stronger location signals for Google
However, inconsistent or outdated citations can confuse search engines and negatively affect rankings.
Example in Use
A digital agency submits its business details to multiple directories like Yelp, Bing Places, and industry-specific listings. Each profile shows the same name, address, phone number, and website. These listings act as local citations and help Google confirm the business’s legitimacy, boosting its visibility in local search results.
Regular citation audits ensure data remains consistent and accurate across platforms.
Related Terms
- NAP Consistency
- Local SEO
- Business Directories
- Google Business Profile
- Local Pack