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Resources

  • On-Page SEO

    40 SEO Statistics For 2025

    SEO is constantly evolving. These 40 up-to-date stats highlight key trends in search behaviour, content, mobile performance, and…

  • German SEO

    Why Keyword Research in German Needs a Different Approach

    Any successful SEO strategy is based on keyword research, but in the German market, it requires a more…

  • German SEO

    Why Link Building Needs a Local Approach in Germany

    Link building is a key part of SEO, but in Germany, it requires a different mindset than in…

  • German SEO

    Technical SEO and Website Compliance in Germany

    Germany is one of the most regulated digital markets in Europe. To succeed with SEO here, your website…

  • German SEO

    German SEO Content Strategy – Best Practices

    Creating content for German users requires more than translating your English pages. German audiences expect clear, detailed, and…

  • Content Marketing

    YMYL Content: How to Get It Right

    YMYL stands for “Your Money or Your Life”. It refers to content that can significantly affect someone’s health,…

  • Marketing Tools

    A Guide to Google Search Console

    Google Search Console (GSC) is a free tool by Google that helps you monitor and improve your website’s…

  • Content Marketing

    The Importance of Quality Content

    Quality content is important for any successful digital presence. It goes beyond words and visuals. It connects, informs,…

  • Content Marketing

    What is a Content Hub?

    A content hub is a centralised space on your website where related content is organised around a specific…

  • Content Marketing

    How to Create Quality Content

    Quality content is more than just well-written text, it provides value, connects with the audience, and meets their…

  • Linkbuilding

    Understand & Identify Toxic Backlinks

    Backlinks, or links from other websites to yours, started as a simple indicator of a site’s relevance. But…

  • Linkbuilding

    Dofollow and Nofollow Links – What are they?

    Links from one website to another, also called “backlinks” are like digital referrals. They’re important in search engine…

  • Technical SEO

    Schema Markup for SEO: A Guide

    With schema markup search engines like Google can display additional, relevant information in search results. This leads to…

  • Linkbuilding

    External Links and SEO: Best Practices

    External links are the important for an effective SEO strategy. By linking to high quality sites and earning…

  • Technical SEO

    How Important is Page Speed for SEO?

    Page speed, or the time it takes for a page to fully load, is essential for SEO. Faster…

  • Keyword Research

    What are Keywords – A Guide

    Keywords are the building blocks of any SEO strategy. They are the search terms that connect users with…

  • Keyword Research

    The Best Keyword Research Tools Free and Paid

    Keyword research is essential for growing an online presence. By identifying what users are searching for, you can…

  • German SEO

    German SEO for the DACH Market

    The DACH region includes Germany, Austria, and Switzerland. With its combined population of over 100 million people, it…

  • Content Marketing

    Google’s Helpful Content – Easy Tips for Content Creation

    Google regularly updates its algorithms to deliver the most relevant, helpful search results, focusing on high-quality content. The…

  • On-Page SEO

    SEO Title Tags for Better Click-through Rates

    Writing effective SEO title tags is one of the simplest, yet most impactful, ways to improve your site’s…

  • Keyword Research

    How to Conduct an Effective Competitor Analysis

    Understanding how your competitors perform online is important for refining your internet marketing strategy. This guide walks you…

  • Content Marketing

    Pillar Cluster Content Model: A Guide

    Creating a well organised website that ranks well on search engines can be difficult. The pillar cluster content…

  • On-Page SEO

    Image Optimisation for SEO and Web Performance

    Well optimised images can make your website faster, more accessible, and more likely to rank higher in search…

  • Linkbuilding

    Link Bait: How to Attract Backlinks

    Link bait refers to content crafted with the primary goal of attracting backlinks from other websites. Backlinks play…

  • On-Page SEO

    Internal Linking: Best Practices and Strategies

    Internal linking helps search engines understand your site’s structure, while also guiding visitors through your content. Done right,…

  • On-Page SEO

    A Guide to Optimising Header Tags

    Header tags play an important role in structuring web content. They help search engines understand the hierarchy of…

  • Keyword Research

    A Guide to Competitor Keyword Analysis

    Competitor keyword analysis is the process of identifying and analysing the keywords that your competitors rank for in…

  • On-Page SEO

    How to Write Meta Descriptions?

    In this guide, we will cover best practices for writing great meta descriptions, helping you drive more traffic…

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