Web Marketing Agency
Our expertise includes SEO, strategic content planning, linkable editorial, and the implementation of affiliate marketing strategies
Content
We optimize, identify, and create content to enhance your business’s visibility in search results and drive more visitors to your site.
Analysis
We assess your web page and content performance, including keyword rankings, organic traffic, and user engagement metrics.
Affiliate
We can advice and assist with the implementation of an affiliate marketing strategy.
Editorial Outreach
We create exciting and linkable editorial relevant to your business to increase domain authority.
WHAT IS SEO?
Search Engine Optimisation, or SEO, is the process of creating, improving, and adding to your website, in a way that will enable you site to rank higher in search engines (primarily Google). This will allow you to get more visitors to your site, which you can then convert into leads, sales, customers and revenue.
But why would you want to appear at the top of Google’s search results?
Google is the world’s biggest website. So far in 2023, Google’s website has received on average 89 billion visits per month. That means that nearly 90 billion searches are made on Google each month – that is 3 billion a DAY! All of these are potential customers.
An alternative to SEO is Google Ads
Google made revenues of $282 billion in 2022. How did they make this money? By far the biggest source of earnings for Google is Google Ads. Millions of services and companies pay hundreds of billions of dollars each year to Google Ads. And what for?
To appear at the top of the Google search results! However, Google Ads are not cheap. You will need to pay for each and every click that someone makes on your ads. Once you stop paying the customers stop coming.
What SEO can do for your business
With SEO it is possible to get to the top of Google’s search results for your chosen keywords without having to use Google Ads and pay for every click you get.
It would be wrong to describe it as easy, and it is not free (at least in the beginning), but it is definitely possible for any business to improve their rankings, and Hooley would love to help you to do it for your business.